Event

Join your colleagues for an engaging summit highlighting how communities and organizations across the state are championing local tourism initiatives. The event will offer valuable insights (both from within and outside the tourism industry), inspiration and practical strategies. Topics will include:

• Destination NEXT - Learn more about this Destinations International Study as Dave Lorenz (MMGY Consultant and former Pure Michigan Director) shares valuable insights and critical forces shaping the future of DMOs.
• Communicating with Confidence - Dig into how confident communication drives influence, connection and results. Attendees will hear practical tools from the world of public relations to help advocate effectively, make connections and represent with impact.
• Lessons Learned - We'll hear from organizations on how advocacy plays a role in all they do.
• Legislative Update - Michael Solari (ITA's Legislative Consultant) will share an update on the current session as well as bills that may affect our industry.
• Legislator Meetings - After registering, ITA will work on scheduling a potential meeting with legislators from your area. 

Register here. Rooms are available at the Hilton Garden Inn for $159 if you book by December 24.

Contact Carrie Lambert with questions.